Wednesday, January 13, 2010

Real Food (kind of) goes mainstream

On the heels of my post last week on local food featured on the show Iron Chef America, I discovered an example this week of the mainstreaming of real food. Or kind of real food, anyway. Weis markets, a regional supermarket now offers a store-brand grass-fed milk. Now, of course it's not real real food, since it's homogenized and pasteurized, but still. I think it's a good omen for the future, and yet another sign that the mass market is beginning to take note that consumers are more aware of what good food is, and more vocal in getting the message that they want it.

If you like real, local food, remember to take action. Join your local groups on real food, raw milk, sustainable or local products. Make your voice heard. One idea to focus on is the "Food Safety Modernization Act" and the similar "Food Safety Modernization Act of 2009" which was well summarized as to the disgraceful nature of the bill by Jenny at Nourished Kitchen. Keep in mind that these bills can take very little or very much time to pass the House and Senate, and they are often absorbed into other, new bills with no notice- unless you read up on the new bills. Keep your eyes and ears open- and your mouth too- tell people who will also be concerned with the growing threat of Big Ag support!
I am happy to share this at Real Food Wednesdays- check out all the great posts there.

1 comment:

chanelle said...

do they write "grass fed" on the label? are they advertising it?

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